Blog
Mascot Design: What It Is and How It Is Made
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What is a mascot for?
A mascot keeps a brand in mind; it becomes a face that speaks on social media and packaging, and adds warmth especially to brands aimed at children and young people. It is common in games, food, education and technology.
1. The character's personality
First you write down who the character is: cheerful, serious, curious? The personality decides the pose, the expression and the colours. Choosing one simple detail that makes the character recognisable helps; on our own mascot that detail is the fuse.
2. Simple lines
A mascot must be recognisable even as a small icon. Little detail, a clear silhouette and two or three main colours; the character should not get lost even when shrunk to an app icon or profile picture.
3. Poses and expressions
Several poses and expressions (waving, thinking, celebrating) instead of a single pose make the mascot easier to use in different places. More poses mean more work; two or three are enough for most brands at first.
4. Matching the logo
A mascot is a separate drawing from the logo, but it should share the same colour palette and line style. In our own identity we designed the logo, the mascot and the colour system together; the mascot works on its own and next to the logo.
5. Delivery files
A mascot is delivered as a vector file (SVG) and an image with a transparent background (PNG). If animation or 3D use is planned, discuss it at the start; the drawing is prepared with that in mind.
Having a mascot made
A mascot is priced as extra work alongside logo design; logo design starts from $60 with us. Write us a few lines about what you want and we will work out the mascot's scope and price together.
Related service
Logo & Brand Design